This article is very interesting due to the fact that it highlights how companies can do good in CSR (Corporate Social Responsibility) and make a profit from being good. My spin on this thought is that again companies are using greed disguised as good. Yes companies can do good and make a profit, but if they are being good because of the profits then I would consider them greedy which is a good and natural thing.
Besides greed, I do agree that customers choose to purchase products from companies that have a good image. For example I love Starbucks due to their coffee, customer service, atmosphere, a long list of other reasons, and the fact that they do good. (SIDE Story: I had a bad experience at a Starbucks in Ann Arbor and complained to the head quarters. The company apologized and sent me a voucher for a free coupon. I know many companies could care less but this experience made me a stronger customer, especially since I found out Barnes and Noble Starbucks aren't ran by them which is easily noticed.) Anyways back to CSR, Starbucks has an image that they help small farmers and care about the planet which makes people choose them over other companies. After Googling to see if they have any articles of CSR I found a web page on their site which explains in lots of details why they are good (http://www.starbucks.com/responsibility/learn-more/goals-and-progress).
Overall I agree with the article What if doing good was good for profits? in that companies should be doing good to attract customers since business is all about making customers happy and people love to feel like they are good.
As a king of Thailand (Bhumibol Adulyadej) once said, "A good person can make another person good; it means that goodness will elicit goodness in the society; other persons will also be good."
